"Ageism is the last socially acceptable prejudice." This is a quote I've used before in this blog, coming from Ashton Applewhite who states this realization as the motivation for her becoming an activist to fight this socially accepted prejudice.
A Facebook friend posted a link to a commercial from ToysRus. Yes, an ageist ad regarding TOYS! For YOUNG CHILDREN!
If you want to see the 20-second ad, click here.
Here's one review at the ad's website:
Sally Hopkins
Is this meant to be funny? Ageism is rife in society and this commercial (if you can call it that) denigrates older people by making fun in using the entrenched symbols of ageing - loose/false teeth, grey hair, large glasses, a comfy cardigan and fear by younger people of older people (which isn't correct). Lift your game (pun intended) TOMY. You're demonizing people. This is a thinly veiled swipe at the fictional crone image that again is also much maligned.
The issue here is not a trivial one to be shrugged off. Ageism is a prejudice that is harmful to the well-being of every older person as well as those who HOPE to live long enough to become 'an older person'. It is a justice and dignity issue.
The issue here is not a trivial one to be shrugged off. Ageism is a prejudice that is harmful to the well-being of every older person as well as those who HOPE to live long enough to become 'an older person'. It is a justice and dignity issue.
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