© by Imelda Maurer, cdp July 26, 2010
AARP has an ad that I believe is absolutely wonderful and absolutely on target. The message seeks ultimately to recruit members to their organization. But the line used over and over again by the middle aged actors in the ad is this: "When I grow up . . . " It ends with a voiceover saying, "At AARP we believe you're never done growing." What an attitude toward aging! And it's true! We have the potential for growth and development until we draw our dying breath.
The ad is on the web and you can access it by clicking on the title of this post. It's only 30 seconds long. Enjoy it!
http://homadge.blogspot.com/2010/04/aarp-when-i-grow-up.html
Monday, July 26, 2010
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