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Friday, January 13, 2017

“An Improved Profile” Ageism – 1

© Imelda Maurer, cdp  

There is a TV commercial that I have seen several times promoting treatment for “moderate to severe fat below the chin.” There’s a catchy story line to the ad, ending with the promise that this procedure will result in “leaving an improved profile.”

Ageism pure and simple!  The assumption is that the absence of fat below the chin, the absence of that double chin that sometimes appears as one ages, is better, more acceptable.  This thinking says that the appearance of physical youthfulness is better than that appearance can only happen with physical maturity and an increase in years.

Ageism is pernicious.  Its effects have great potential for impacting the self-image of every single adult who has or at least has the potential of being blessed with a long life.  We cannot address this bias toward age and aging until we recognize it. 

Can you name an instance within the last few days where you saw ageism in the press, on TV, in cartoons, -- or even in your own unexamined thoughts?

Ageism is the last ‘ism’ to be conquered.  Interestingly enough, it is also the only ‘ism’, the only prejudice, to which every single person is subject to.  That is, if one is blessed with the gift of years.


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